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Stop guessing.
Start analyzing with
real conviction.

For self-directed investors who want to think like Buffett — not trade like a hedge fund.

Moatly is built around the 4M framework — Meaning, MOAT, Management, and Margin of Safety. Data-first. Framework-driven. No hot takes. One consistent process for every stock, every time — backed by AI that delivers custom insights on your specific watchlist, not generic market noise.

✦ AI That Knows Your Portfolio
🏰 Meaning, Moat, Management & Margin of Safety
📊 Your Calculated Value Price
🎓 MoatlyAI Tutor
💡 Daily Insights
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4M
One consistent framework — every stock, every time. No more guessing which method to use
10min
From ticker to full conviction — no spreadsheets, no data-hunting, no paralysis
3-in-1
Valuation, MOAT strength, and Management quality — all scored automatically
AI
Custom insights grounded in your watchlist — not generic advice, not headlines

Four questions. Every stock.
One framework.

Most investing apps give you data and leave you to figure out what it means. Moatly gives you a framework — four questions every serious investor must answer before committing a dollar, quantified and scored for every stock you search.

1
🔍
Meaning

Do you truly understand this business? Moatly quantifies your fit using your Circle of Competence and a five-question Conviction Check — producing a Meaning score that's unique to you. Same stock, two investors, completely different scores. Because the best investment is the one you'll hold without flinching.

📋 Circle of Competence + Conviction Check
2
🏰
MOAT

Does this business have a durable competitive advantage? Moatly scores it using the Big Five growth metrics — revenue, earnings, equity, operating cash, and free cash flow — compounded across 1, 3, 5, 7, and 10 year windows. No analyst opinions. Just the math of whether this business is widening the gap.

📊 Big Five Compounded Growth Rates
3
👤
Management

Is leadership genuinely owner-oriented? Moatly scores ROE, ROIC, ROA, debt discipline, and the proprietary MER Score — measuring how effectively management deploys your capital. Great businesses are routinely destroyed by poor stewards. Know which kind you're dealing with.

📈 ROIC, MER Score & Debt Discipline
4
🎯
Margin of Safety

Is today's price meaningfully below what this business is actually worth? Moatly calculates your fair value estimate using three independent valuation methods. Know the math. Make your own call. The margin of safety is your protection when you're wrong — even about a great business.

💰 Three Independent Valuation Methods

What used to take 4 hours.
Now takes 10 minutes.

Type a ticker. Moatly instantly loads live data, calculates all four scores, and surfaces AI analysis — everything a professional analyst would spend hours on, ready in seconds. You spend your time making decisions, not gathering data.

📡

Automatic Data. Zero Spreadsheets.

EPS, FCF, growth rates, balance sheet ratios — loaded and scored instantly. No spreadsheets, no data-hunting across five tabs. Clean, consistent numbers every time.

🧮

Three Valuation Methods, One Fair Value Estimate

Intrinsic Value, 10-CAP, and Payback Time cross-check each other — so no single assumption breaks your analysis. Adjust any input and every number updates instantly.

🔍

Your Meaning Score — Uniquely Yours

Your Circle of Competence plus a five-question Conviction Check. Stay in your lane. Ignore the noise. The best investment is the one YOU understand — not the one everyone's talking about.

Watchlist & Value Zone Alerts

Track every business you care about. Get alerted the moment price meets value — so you never miss your entry or buy too early out of impatience.

MOAT Score
89/100
↑ Wide Moat
Analyzing
LULU
Current: $163.14
✓ Strong Margin of Safety
Meaning 88
MOAT 85
Management 100
Price vs. Intrinsic Value ↓ 59% below
MOS Value Price
50% below intrinsic value
$199.05
AI Verdict
Buy
MoatlyAI insight ready
✦ Powered by MoatlyAI

An analyst at every screen.
That already knows your stocks.

Most apps give you data and leave you to figure out what it means. MoatlyAI gives you answers — grounded in your watchlist, your scores, and real fundamentals. It reads the filings so you don't have to. It flags value traps numbers alone won't show. Not a chatbot bolted on. Analysis woven into every screen.

1
Moat Intelligence — On Your Stocks
Explains what type of moat a business has, whether it's strengthening or eroding, and what the Big Five numbers mean for that specific company — not a generic definition, but analysis of the data Moatly already calculated.
2
Management Assessment — For That CEO
Evaluates the specific leadership team — capital allocation track record, debt discipline, whether the MER Score signals a true owner-operator or empire builder. Real names. Real decisions. Real context.
3
Valuation Context — At That Value Price
Explains what you must believe for the intrinsic value to hold, and flags the specific risks that could erode it. Ask about any stock and get an answer grounded in Moatly's actual valuation data.
4
Daily Insight — Personalized to Your Watchlist
Every morning, a contextual insight based on the companies you're actually tracking. Not headlines. Not hot takes. Your watchlist is your curriculum.
MoatlyAI — LULU Analysis
MOAT TYPE
Lululemon's moat is community-embedded brand loyalty — switching feels like a social downgrade, not just a product swap. The 10Y revenue CAGR of 20% confirms genuine competitive separation from the broader athletic market.
MOAT DURABILITY
The moat appears stable but faces a credible threat: Alo Yoga and Vuori are gaining share with the same affluent demographic. North American comps warrant close attention over the next two to three quarters.
VALUATION SIGNAL
At $163.14, the stock trades $36 below the MOS value price and $235 below intrinsic value — a potential entry point into a premium brand the market is temporarily discounting on short-term concerns.
MoatlyAI Verdict
Buy — strong margin of safety, durable moat
✦ Exclusive to Moatly

The investing tutor that teaches you
through your own portfolio.

MoatlyAI answers any value investing question in the context of your actual watchlist. Not a textbook. Not generic advice. The mentor most investors never had — and it already knows your portfolio.

🧠

Ask Anything. Get Answers That Matter.

From "what is a moat?" to "should I buy Amazon at this price?" — answers tied to your actual watchlist, not a textbook. No generic advice that doesn't apply to what you're analyzing.

📈

Your Watchlist Is Your Classroom

Every answer uses your watchlist stocks as real examples. Ask about capital allocation and get context from the management scores Moatly already calculated. Learning has never been this relevant.

🔥

Build Instincts That Take Years to Develop

Daily concepts tied to your investing activity — building knowledge systematically, not randomly. Most investors take a decade to develop this pattern recognition. You don't have to.

💬

Go Deep. It Follows Your Thinking.

Ask follow-up questions without starting over. MoatlyAI holds full context so you can drill down. "How does that apply to Microsoft's moat score?" It follows your logic, not a script.

MoatlyAI
Value investing tutor
🔥 7 day streak
Today's Question
Why do network effect businesses tend to get stronger as they grow — not weaker?
Explore this →
Skip
T
What makes Visa's moat stronger than Uber's?
Visa's network effect is global and bilateral — every merchant accepts it because every cardholder has it, which attracts more cardholders. Uber's network effect is local and single-sided — it only works city by city. That's why Visa can reprice without losing anyone, while Uber still loses customers to Lyft in markets where both operate.
How does UBER score in Moatly? →
What other moat types exist?
Ask anything about value investing...
Questions
You Can Ask
Daily
New Prompts to
Deepen Your Edge
1
Tutor That Knows
Your Watchlist
MoatlyAI
A new question.
Every single day.
🏰
What's the difference between a wide moat and a narrow moat — and why does it change your value estimate?
📉
When a great business reports one bad quarter, how do you decide if it's a buying opportunity or a warning sign?
💰
Why is free cash flow more important than earnings when assessing business quality?
Built on principles that have compounded wealth for generations.

Price vs. Value — Always

Price is what you pay. Value is what you get. Moatly calculates what a business is actually worth — not what the market says today. Your value estimate is your edge.

Know What You Own

The Meaning score exists because conviction without understanding is speculation. Moatly is the only app that quantifies whether a stock belongs in your circle of competence.

Discipline Compounded Is Wealth

Great investors aren't smarter than everyone else — they're more disciplined. Moatly builds that discipline into every search, forcing the four questions that matter before you commit a dollar.

From curiosity to conviction
in under 10 minutes.

Step 01
🔍

Search any company

Type any ticker or company name. Moatly instantly loads live financial data, calculates all four scores, and prepares MoatlyAI analysis — ready in seconds.

Step 02
📊

Check your 4M scores

Meaning, MOAT, Management, and Margin of Safety — each scored from real fundamentals, calibrated to your circle of competence. Know instantly if this stock deserves deeper analysis.

Step 03
🤖

Get contextual AI insight

One tap. MoatlyAI delivers analysis tied to that company's live data — moat type, management quality, valuation context, and a clear verdict. Ask anything. Get answers grounded in the exact numbers you're looking at.

Step 04

Analyze with real conviction

Know your calculated value price. Know why you're interested. Know what to monitor. Add to your watchlist and get alerted the moment the opportunity arrives. No guessing. Just conviction.

Simple, honest pricing.
No hidden fees.

Two tiers. One mission. Flat monthly rate — no commissions, no data fees, no surprises.

Moatly
Investor
The complete 4M framework. No Bloomberg subscription. No financial background required. Built for self-directed investors, not Wall Street.
$14
.99 /month
✓ 30-day free trial — no credit card required
MOAT, Management & Margin of Safety scoring
Big Five growth metric analysis
Three valuation methods (MOS, 10-CAP, Payback)
Live financial data — automatic, always current
Scenario testing — adjust inputs, see results instantly
Unlimited watchlist stocks
Value zone notifications
Earnings calendar for watchlist stocks
Dashboard with top opportunities
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What beta testers are saying.

★★★★★
"I asked MoatlyAI why Microsoft's management score was so high while the FCF was declining. It explained the entire AI capex cycle in the context of MSFT's actual numbers. One conversation replaced two hours of reading analyst reports."
JR
James R.
Individual Investor, 12 years
★★★★★
"The Meaning score stopped me from buying a stock I thought I understood. When I answered the five conviction questions honestly, I realized I couldn't explain how it made money. That question saved me from a position I had no business owning."
SK
Sarah K.
Portfolio Manager
★★★★★
"I've used Bloomberg, Morningstar, Seeking Alpha. None of them teach you to think like an investor — they just give you more data to get lost in. Moatly gave me a framework and an AI that explains every number. I'm making better decisions in 10 minutes than I was making in four hours."
MT
Michael T.
Self-directed investor
🔒 Limited early access spots — Coming Soon

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Early access members get priority onboarding, launch-day pricing locked in, and first access to every MoatlyAI feature the moment it ships. The framework is built. The AI is ready. Your watchlist is waiting.

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